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McLEDs - McDonald's new LED signage
McDonald's across China have installed new signage using cool-white LEDs as part of their new campaign accompanying a smartphone app launch.
The new signs have not-so-golden cool-white LED arches with the Chinese characters å¤œäº®äº† (Ye Liang Le) written below. å¤œäº®äº† loosely translates to "light up the night."
These new signs seem to be a part of the å¤œäº®äº† campaign where McDonald's patrons can download a game app on their smartphone, where winners can get free McDonald's food.
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